Krispy Kreme

Sometimes a warm donut can make everything feel a little better. For this Krispy Kreme print campaign, I explored the idea of pairing life’s not-so-great moments with something irresistibly sweet. Using my own photography and playful taglines like ‘Bad news never tasted so good’ and ‘Donuts will make you feel better,’ the series uses humor and indulgence to showcase Krispy Kreme as the ultimate comfort food.